November is not only known for its darkness and cold weather – it is also the month that hosts the year’s largest sales event: Black Friday. This single day has evolved into an entire month of intense offers, including Black Week, Cyber Monday, and what is often referred to as Black Month. For e-commerce businesses, this presents a unique opportunity to significantly boost sales, but it requires careful planning and preparation.
E-commerce tips for Black Friday
- Plan well in advance
- Create a landing page for the campaign
- Send out newsletters
- Gain full control with tracking
- Set up ads
- Be visible on price comparison websites
- Stress test your online store
To truly take advantage of the full potential this period offers, you must start early. Black Friday is no longer just a single day – it’s an extended period of promotions. Online stores must plan from Black Week through Cyber Monday and make use of the entire period to attract as many customers as possible. E-commerce has seen tremendous growth, and Klarna reports that Black Friday 2023 became the largest online shopping day ever in Norway. The sales volume on Black Friday was a staggering 10 times higher than on a regular shopping day (NTB Kommuikasjon).
At Maksimer, we have extensive experience in helping businesses plan and optimize their e-commerce strategies. We are here to ensure that your online store makes the most of this sales period, whether it’s about increasing traffic, improving conversions, or enhancing customer loyalty.
Landing pages: Your most important sales slatform
To succeed, Maksimer’s E-Commerce Growth team offers assistance with marketing planning, creating landing pages, sending newsletters, and designing ads.
A key to success during Black Friday and Black Month is landing pages. According to Mila Grcic, Head of Growth at Maksimer, landing pages are crucial. They make it easy to guide customers directly to your campaigns while allowing you to tailor your content and message for maximum impact. “A good landing page can significantly increase both traffic and conversions, ensuring that your customers easily find the best deals,” explains Grcic.
Head of Growth
Build customer loyalty with newsletters
Newsletters are also a powerful tool for staying in touch with customers ahead of Black Friday. Mila Grcic emphasizes the importance of newsletters during this period. “Newsletters have a very high conversion rate, especially around major sales days like Black Friday. We often see a 20–30% increase in sales through newsletters during this period,” she says.
Sending well-planned newsletters before and during Black Month creates engagement, boosts sales, and ensures that your customers don’t miss out on your best offers.
Continuously build relationships with your customers and motivate them to provide their email addresses in exchange for great offers or other perks.
Is your site ready for Black Friday?
Be visible where customers are looking: Price comparison websites give you a competitive advantage
Another important aspect of preparation is ensuring that your products are visible on popular price comparison websites that customers use to find the best deals. This can give you a significant advantage in competing for customers’ attention. By listing your products here, you increase organic traffic to your website, improve SEO rankings, and help convert more visitors into paying customers.
Secure your website for increased traffic
If you follow Mila Grcic’s good advice on setting up effective campaigns and landing pages, it’s also important to ensure that your website is ready to handle the increased traffic this may bring. Richard Hilde, Head of Operations at Maksimer.
He warns that many online stores face technical challenges during Black Friday due to the sudden increase in visitors. “To avoid your site becoming slow or crashing, we recommend conducting a stress test in advance. This simulates how your site handles an increase in visitors, and we can identify potential bottlenecks that need to be addressed,” says Hilde.
Head of Operations
Success requires strategy – contact Maksimer for guidance
Black Friday, Black Week, and Cyber Monday present a huge opportunity for e-commerce players, but success requires strategy, technical preparation, and a targeted marketing plan. Maksimer can guide you through the entire process, from campaign planning, landing pages, and newsletters, to traffic management and stress testing your website.
E-commerce tips for Black Friday
- Plan well in advance
- Create a landing page for the campaign
- Send out newsletters
- Gain full control with tracking
- Set up ads
- Be visible on price comparison websites
- Stress test your online store
We can help you with all of this
Don’t miss out on this opportunity for revenue growth – contact us or your dedicated advisor at Maksimer, and let us help you maximize your Black Friday potential!
Mila Grcic
Head of our Growth team
We are happy to help!
We will contact you for a no-obligation conversation about how we can help your company prepare for Black Friday.