It’s when the online store is launched that the real work begins


Says Jostein Nyquist, leader of the eCommerce Manager team at Maksimer. “E-commerce manager for hire” is a service from Maksimer that assists anyone involved in e-commerce in finding opportunities, strategies, and plans to make their sales presence as effective as possible.

Jostein Nyquist, with a background in the sports industry, has worked in both small and large retail stores. His solid experience enables him to understand the challenges and, most importantly, the opportunities that successful online stores face.

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Josten Nyquist, leader of the e-commerce manager team at Maksimer.

– All of us working as e-commerce managers at Maksimer have operated our own stores before, so we have been on the ground and understand how the entire concept works, both for those with online-only stores and those with physical and online stores at the same location, he says.

Understanding how everything fits together

While the online store is the core of what Maksimer works on, Nyquist emphasizes the importance of seeing the big picture to pull the right threads.

– It’s not enough to focus solely on the online store if the other elements aren’t in place, he says. He mentions integrations, logistics, and payment and shipping agreements as crucial factors.

– Things need to be set up correctly. How should payments work? Should the cash register system communicate with the online store? What about ERP, inventory, and logistics? How do you finalize an order? he asks.

– Not everyone is prepared for this when they acquire an e-commerce solution. But that’s where Maksimer comes in. One must understand how everything fits together. It’s about setting up a structure and order flow that provides the most efficient workday for the stores.

Read how Norlux has received valuable assistance with their systems through Maksimer’s e-commerce manager service.

Choose the right expertise

Being in a startup phase is challenging, and the expertise needed to succeed online differs from the expertise required in other areas of store operations. Maksimer’s service helps businesses succeed in e-commerce without having to hire dedicated resources for this purpose.

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Nyquist explains that there was a need for Maksimer to deliver this service, providing both strategic and operational assistance.

– Traditionally, e-commerce providers have had a passive management approach with operational and support agreements, where the customer sends an email and receives a response from customer service—without the provider taking significant ownership of how the customer operates, what they need help with, and how they will succeed with the online store, says Nyquist.

– What is easy to forget is that the real work begins when the online store is launched. It’s one thing to have a nice online store. But it won’t sell itself. It needs constant development and adaptation to keep up with competitors. Above all, one must work purposefully to make the online store visible to relevant customers.

What does an e-commerce expert do?

Jostein Nyquist explains that they have regular clients with whom they work physically.

– We spend more time at the customer’s location than other consulting firms. This has been important from day one, he says.

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The point is that Maksimer aims to be present, especially in a startup phase.

– We don’t want to be just another project manager or an SEO specialist. We will work more on the customer journey, conversion optimization, and the right traffic. We become the one link that the customer needs to relate to in everything related to online commerce, says Nyquist.

The e-commerce experts at Maksimer have the technical expertise to know how to precisely and correctly estimate and communicate with developers, instructing them on what to do and what not to do. This approach leads to greater customer satisfaction since they not only deliver functionality based on needs but also within the expected delivery time and price, according to the experienced e-commerce expert.

About the E-commerce Experts:

E-commerce experts have the expertise to answer questions about everything related to your online store. They can ask the right questions to clarify what you need, how it can be implemented, and what impact it will have.

Then, the e-commerce experts act as the link between the customer and the developers at Maksimer, creating a good specification and serving as communicators throughout the process.

  • Work strategically
  • Create annual plans
  • Activity wheel
  • Content

This way, all parties can succeed better and earlier within the expected delivery time and price.

Read more and book your e-commerce expert here.

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portrett av jostein nyquist

Jostein Nyquist

Head of our e-commerce manager team

Shall we have a chat?

Contact us for a non-committal conversation about how we can help your company as your e-commerce manager.