Are you using Magento version 1 as the platform for your online store? If so, you should read the rest of this article.
Magento has officially announced that all versions of Magento 1 will no longer be maintained (End Of Life) as of June 1, 2020. This means that no further development or security updates will be distributed for Magento 1 after this date. If you are using Magento 1, it is recommended to migrate to another platform before June 1, 2020. Try our price calculator here.
This transition gives you the opportunity to think differently and take steps to elevate your online store to new heights. One of the options you have is to switch to WooCommerce.
Switching to WooCommerce
Here are some reasons why you should do just that:
1. WooCommerce is a significantly cheaper e-commerce platform
With Magento Commerce, you get variable pricing based on the turnover in your online store. If your online store turnover is less than 10 million kroner, the licensing cost for Magento 2.0 begins at $22,000 per year.
WooCommerce is an open-source platform that is free to use. From the first second, you have a significant amount of money that you can save on the bottom line or use to develop essential features that improve conversion—should you choose WooCommerce.
2. WooCommerce is easier to use and offers endless flexibility
WooCommerce was built as a user-friendly e-commerce platform. It was designed to be easy to set up, easy to customize, and easy to use.
You can have WooCommerce online stores ranging from simple and affordable to tailored and complex. Since WooCommerce is also easy to customize with a bit of developer expertise, you can have a dynamic online store that continually evolves and improves based on what best influences your conversion and bottom line.
Magento, on the other hand, has a steep learning curve and is more geared towards developers than employees in small businesses. Features and solutions can be developed, but the system is often so complex that small tasks in WooCommerce may become tenfold in Magento. These are additional hours you can save on the bottom line, strengthen your marketing, or develop more and better features for your online store.
3. WooCommerce is highly prevalent
Over 28% of the world’s online stores use WooCommerce, making it a widespread system with tons of experience.
Maksimer works exclusively with WooCommerce and is one of the few certified WooExperts in the Nordic region. We have experience from more than 300 online stores based on WooCommerce, providing us with broad experience that we can draw upon to find the right solution for your own online store.
4. WooCommerce provides better content management with WordPress
WooCommerce online stores are built on the strength of WordPress, which powers 35% of the world’s websites.
With WordPress as the foundation, you get access to powerful tools that allow you to build much more than just an online store.
Build customer loyalty with membership programs. Create search engine-targeted content with good content pages, or enhance sales and customer service with good support pages, chat programs, and the like. With WordPress and WooCommerce, only creativity sets limits.
5. Integration between WooCommerce and your ERP system:
Maco.io is our in-house developed cloud-based integration platform that connects WooCommerce with most ERP systems.
We have our own team of developers to maintain and further develop integrations, ensuring that data flow between the online store and systems like Visma Business, Visma Global, UniMicro, 24Seven Office, Tripletex, or other systems is automatic and seamless.
6. Choose a certified WooExpert:
WooExperts are WooCommerce’s handpicked agencies with extra good understanding and experience with professional WooCommerce projects. We are the only agency in Norway with this certification and one of six agencies in Europe. It ensures that we are always updated with the latest from WooCommerce and can assist you professionally.
Conclusion
If you have an online store on Magento 1, you will need to make an investment in the coming months. To get the most out of your investment, we recommend that you take the opportunity to switch to WooCommerce.
We are naturally not objective. We have made a conscious choice to work exclusively with WooCommerce and are one of the few expert agencies in the Nordic region.
WooCommerce is not only: (1) a cheaper solution overall. It is also (2) a more flexible solution that is easier to use. (3) WooCommerce is more widespread, and (4) it gives you more opportunities to build your website. At the same time, with WooCommerce, (5) you can use our self-developed integration to automate the data flow between your ERP system and the online store.
If you want to learn more about WooCommerce and the opportunities your business has, contact us to see what we can do together to take your online store to a new level.
Øyvind Flatekval
Head of Our Integration Department
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