Crossbutikken
From manual work to automated e-commerce at Crossbutikken
Crossbutikken has grown from a local bicycle centre to become a well-established player in the powersports market in Norway. Today they operate from a 3,000 square metre centre in Larvik, with a strong focus on personal service, expert knowledge and reliable delivery.
Building on these values, Crossbutikken wanted to further develop their online store to give both private customers and resellers a simpler and more professional experience.

We got a custom-built WooCommerce platform with integration towards Duell and Tripletex, and a complete spare parts catalogue gathered in one place. It was important for us to get a solution that saves time, provides structure and makes it easier for both customers and resellers to find what they need.
— Crossbutikken
Project goals
- Automate manual processes for product data, orders and inventory management
- Consolidate two online stores into one automated platform
- Differentiate pricing and terms for private and business customers
- Complete and search-friendly spare parts catalogue
- Scalable solution for continued growth
Custom-built WooCommerce for powersports
We developed a WooCommerce solution that automates large parts of the operation. Everything from product import and stock status to order flow and price display now happens automatically. Customers get a clean and efficient shopping experience, while Crossbutikken saves time and reduces the risk of errors.
Automated import
Product data, stock status and order flow are fetched and updated automatically — no manual updates required.
Private and business customers
Private customers see standard prices including VAT. Logged-in resellers get their own discounts and prices pulled directly from Duell, and can pay by invoice.
Two online stores, one platform
Crossbutikken also operates Roboklipp.no. We developed a custom Maco integration so that both stores are connected to the same automated process and managed together.
Spare parts catalogue
Customers select brand, model and part area to get relevant parts on a single page. Diagrams and part-out lists are linked directly to the products.
Shipping and returns
Bring with fixed weight-based prices for private customers. Resellers have shipping calculated after dispatch. The solution supports returns handling and is set up for further scaling.
Payment solutions
Svea as the payment solution for private customers on crossbutikken.no. Logged-in resellers can pay by invoice.
A complete, efficient and future-proof web solution
By automating previously manual processes, Crossbutikken now has a more efficient and reliable e-commerce platform. The new system makes everyday operations easier for both staff and customers, and provides a strong foundation for continued growth.

Through this solution, Crossbutikken has gained a future-proof platform tailored to the needs of their industry. Would you like a similar solution for your business? Get in touch with us today and we will find the best solution for you!

