Design focused on the product range

Borgstena of Sweden needed a new website that better reflects their offering while simplifying the process for customers to browse products and request quotes.

The project goals were to:

• Create a modern website that strengthens the brand
  
• Present a large and varied product range in a clear and structured way
  
• Make it easy to configure products and submit quote requests
  
• Streamline the handling of print-ready files and design assets

At the same time, the solution needed to be flexible and scalable to grow alongside the business.

Solution

Maksimer designed and developed a new website where structure, design, and user experience take centre stage. 

The website is built in WordPress with WooCommerce as the e-commerce platform, giving Borgstena of Sweden a flexible solution for managing their product range and continuing to develop the site over time.

At the core of the solution is a custom-built product catalogue that makes it easy to explore Borgstena of Sweden’s range. Products are presented in a visual and inspiring way, while users can navigate smoothly between different categories.

To handle the many customization options, we also developed a custom product configurator where visitors can tailor products based on various parameters, such as type of confectionery, packaging, and branding.

Once a product has been configured, users are guided through an integrated quote flow where all their selections carry over into the request. This makes the process straightforward for both the customer and Borgstena of Sweden’s sales team.

We also developed functionality that allows customers to download print templates and upload their own design files directly on the website. This simplifies the branding process and ensures the correct assets are submitted from the start, reducing the manual handling that Borgstena of Sweden previously had to manage internally. 

Results

The new website gives Borgstena of Sweden a modern digital platform that both inspires and streamlines the customer journey.

The clear product structure and intuitive configurator make it easier for visitors to find the right product and submit a relevant quote request. At the same time, the ability to manage print templates directly on the website has reduced the need for manual internal handling.

The result is a solution that:

• Makes it easier to navigate the product range
  
• Helps customers configure the right product faster
  
• Streamlines the quote request process
  
• Reduces manual handling of print-ready files and design assets
  
• Strengthens Borgstena of Sweden’s digital brand
  

The website is also built to be flexible and scalable in WordPress and WooCommerce, making it easy for Borgstena of Sweden to continue developing their digital presence going forward.

Interested in an online store of your own? Get in touch with us at Maksimer — we support you with everything from design and development to integrations.