Rotake – Tomra
Denmark’s first deposit system for reusable To-Go cups
In partnership with TOMRA and the city of Aarhus, we have contributed to Denmark’s first deposit system for reusable to-go cups. This groundbreaking initiative is designed to reduce urban waste by introducing a sustainable solution that involves 44 coffee bars across Aarhus.
Customers can now purchase a cup with a deposit, use it, and return it to one of the city’s deposit machines to reclaim their deposit. At the core of this project lies the digital infrastructure we developed, which plays a major role in ensuring the system’s efficiency and user-friendliness.
Partner onboarding and order management
We developed a webshop in WooCommerce for Rotake, enabling businesses to join the initiative with ease. Through the platform, potential partners, such as coffee shops, can sign up, order the necessary equipment, and purchase reusable products to integrate into the system. Rotake’s partner portal streamlines the entire onboarding process and makes it simple for new businesses to adopt sustainable practices.
The webshop also manages financial transactions and operational logistics, integrating with trusted payment providers like Visa, MasterCard, and Shift4. This ensures secure and smooth processing for all partner purchases while supporting scalability for future growth.
Building a scalable and sustainable solution
Our solution doesn’t just address the needs of today—it’s built to grow with the project. The platform’s flexibility allows for the integration of other reusable packaging types as the initiative evolves. Whether it’s drink containers or other forms of takeaway packaging, the system is ready to support future expansions.
The broader goal of this project is to reduce single-use packaging, minimize greenhouse gas emissions, and create a circular economy. With the infrastructure we’ve built, Aarhus is taking a significant step toward making reusable takeaway packaging the norm, while also creating local jobs and aligning with the city’s sustainability objectives.
Recognition and impact
Our collaboration with TOMRA Rotake and Aarhus has not only driven meaningful change but also received industry recognition. We are proud to have won the Innovation of the Year Award at WooSesh for the work we did on the Rotake webshop.
Through our partnership with TOMRA, we’ve helped Aarhus lead the way in creating a greener future. By integrating innovative technology, we’ve supported TOMRA in making deposit systems for reusable cups efficient and user-friendly. This solution not only reduces waste but also serves as a model for other cities aiming to promote sustainability and improve everyday processes for businesses and consumers alike.
Let’s collaborate
Do you have a vision for smarter, more sustainable solutions? Let’s make it happen. Get in touch, and we’ll help bring your ideas to life with practical, effective technology.
Jostein Nyquist
CRO
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Feel free to reach out to us for a conversation on how we can support your business.