Medicago
Medicago took a major step in their digital development by launching a new, scalable B2B online store
Medicago is a life science group that develops, produces and delivers products and services to the global life science industry. They offer a wide range of standard products such as biological buffers, lectins, bioactive molecules, reagents and immunological kits, as well as customised solutions.
Medicago’s products and services are used by research institutions, biotech companies and pharmaceutical companies worldwide. The company’s mission is to contribute to improved global health through high-quality products and solutions for research and production within life science.
Medicago needed to modernise their digital sales channel for B2B customers. To scale their digital sales, Medicago needed a solution where customers can easily log in, view their customer-specific prices and place orders that are automatically handled in the company’s ERP system.
Solution
Maksimer developed a new B2B online store tailored to Medicago’s business processes and customer needs. The platform was built with a focus on efficiency and future growth, where a seamless integration with the company’s ERP system enables automated processes. The result is an improved purchasing experience for customers and a more streamlined internal operation.
The new solution includes, among other things:
ERP integration
The online store is integrated with Medicago’s business system, Visma Admin, so that products, prices and customer and order data are automatically synchronised between the systems.
Customer-specific pricing
Logged-in customers see their specific contract prices directly in the online store. This makes it easy for customers to order products at the right price without manual processing.
Efficient order management
Orders are automatically sent from WooCommerce to Visma Admin, streamlining the process from order to delivery.
B2B-adapted user experience
The interface is optimised for returning customers who need to quickly find the right products and place orders.
Results
The new B2B online store gives Medicago a modern digital platform for their global sales. The results include:
- A simpler and faster ordering process for customers
- Reduced manual administration internally
- Better data quality through ERP integration
- A scalable solution for continued digital growth built in WooCommerce
Through the new online store, Medicago can offer their customers a more efficient and professional purchasing experience while internal processes are automated.
